The Barbie brand, in partnership with Hudsun Media, is launching an eight-episode web reality series on Hulu, Genuine Ken: The Search for the Great American Boyfriend, to be hosted by Whitney Port of The Hills fame.

The original digital competition reality series will put male contestants through a series of elimination challenges to determine if they, like Barbie’s beau Ken, are the ultimate boyfriend. In addition to Hulu, the series will be distributed through the Barbie brand’s social channels, including Facebook and YouTube.

Try telling me that guys not going to get beaten up by his mates!

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